The Power of Persona

Research shows that, whether intended or not, callers attribute personality traits to the speech systems they use. That’s why using the right persona is so important. The persona you choose can improve caller comfort levels, enhance customer satisfaction and reinforce your company’s image and brand. A well-designed persona is a key element in designing an effective speech-enabled self-service solution because it helps provide a compelling end-user experience–engaging the caller and ultimately increasing usage and completion rates.

Syntellect’s standard personas and best–in-class VUI design capabilities—in conjunction with MediaVoice’s complete line of production services—empowers companies to achieve a consistent, high-quality user experience at a lower cost.

Every Syntellect solution includes a choice of one of four standard personas with a custom-designed dialog recorded by MediaVoice’s professional voice talent. To follow are descriptions of these personas, along with audio samples of industry applications

Ruth Winslow

Ruth is a Senior Vice President at Heartland Bank. She has her B.A. in History from University of Nebraska at Lincoln and her MBA from Northwestern. Ruth is smart, dedicated, poised, and funny. She is an avid reader and a local history buff.

Listening Options: Utilities and Banking

Brian Aldrich

Brian is a Customer Service Manager at GlobalCom Communications. Brian completed his B.A. in History at Cal State Hayward. He also recently completed GlobalCom’s management training program. Brian is outgoing, personable and considerate. He is a huge football fan, collects sports memorabilia, and volunteers for Big Brothers.

Listening Options: Utilities and Banking

Debbie Huxley

Debbie is a Customer Service Representative at Maryland Healthcare. Debbie graduated from Easton High School and has a A.A. in Business from Anne Arundel Community College. Debbie is caring, thoughtful, and conscientious. She loves movies, especially “B” horror films, and treasures her father’s collection of duck decoys.

Listening Options: Utilities and Banking

Ron Vogel

Ron is a Tech Support Manager at Graystone Corporation. He attended Webster-Schroeder High School and the Rochester Institute of Technology. Ron is curious, analytical, enthusiastic, and witty. He loves gadgets and trivia contests, and collects vintage comic books.

Listening Options: Utilities and Banking

To listen to samples of MediaVoice® persona development and professional voice recording services, dial 1.888.203.6613. Questions can be directed to 404.893.5050 or email mediavoice@syntellect.com.